WAM WE ARE MARKETING

WAM We Are Marketing is a full-service digital marketing agency founded in 2014 with primary offices in Madrid and Valencia, Spain as well as Milan. WAM also boasts partnered offices around the world. Working across both divisions of the Corporate team, Global Communications, and Corporate Marketing, my role focused on crafting the social media calendar for WAM-owned channels in English as well as drafting Spanish-language posts, translating content into American English for our English-speaking audience, developing longer-form assets, and providing support for The Inbounder series of digital marketing conferences. I also worked on the personal branding for WAM's CEO, Giorgio Ascolese, managing his social media presence (primarily Twitter and moving into more Instagram) and ghostwriting content for him. I also worked on other Content Marketing projects that include rewriting the WAM website, landing pages for services, and translating a whitepaper about the future of the tourism industry. In April 2019, WAM acquired LeadClic, allowing for more opportunities for further content initiatives. 

 

 

 

WAM Blog: Content written by me

[Interview] Digital Marketing and 2019 Trends with Fila North America

 

WAM Blog: Content ghostwritten by me

[Interview] B2B Marketing Strategies with Europe Emirates Group

Work.com from Salesforce: Solutions to Resume Business

The Rise of Podcasts and Podcast Marketing

How the EU Parliament Copyright Directive Impacts Social Media

Salesforce Marketing Cloud June 2019 News: Everything You Need To Know

Check In for a Personalized Stay: Differentiation Strategies in Hotels

Marketing and Sales Consulting for IE Exponential Learning

Make Sure Your Consumers Know It’s An #Ad: Tools for More Effective Influencer Marketing

#travelinspo: Social Media's Rising Impact in Travel Marketing and E-Commerce

Everything You Need to Know About Marketing for Virtual Assistants

Case Study: How Palladium Successfully Localized Its Content

Case Study: How Marjal Increased Its ROI Through 360° Marketing

Want Your Ads on TV? Here's How With Google Ads

Transcreation: The Key to Globalized Content Not Lost in Translation

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WAM Blog: Content translated from Spanish into American English

[Recap] The Inbounder, 2 Days of Pure Digital Marketing

5 Successful Women in Digital Marketing

Interview with Beatriz Navarro, Marketing and Communication Manager of Fnac Spain

What Is the Agile Methodology and What Benefits Does It Have for Your Company?

GDPR: From Compliance to Implementation

We Are Marketing, One of the Only Two Platinum Partners of HubSpot in Spain

Buyer Personas: Do You Have Them Well-Defined? When Is It Time to Update Them?

Do You Have the Right Professionals to Implement the Agile Methodology in Your Company?

Interview With Rosa García, President & CEO of Siemens Spain

The Mobile-First Index and the Dawn of New SEO Positioning

[Video]: The Best FAQs About GDPR

So Long to Closed Projects! Welcome, Personalization

How to Land a Meeting With a C-Suite Executive Using Smarketing

Get More Customers Using Salesforce’s Pardot Marketing Automation Solutions

Choose Your Marketing Automation Tools Based on Your Business Goals

Virtual Teams & the Agile Methodology and Scrum: The Partnership of the Future

Tips for Useful and Smart Data Visualization

All the Updates from our Partners, HubSpot and Salesforce

The Disappearance of Organic Reach on Facebook and 7 Tips to Give it a Push

What is Facebook Attribution and How it Can Help You Better Measure Your Sales

What is Salesforce DMP and What Are Its Main Characteristics?

[Interview] The Digital Transformation and 2019 Trends with IBM

[Interview] Mobility and Digitization with Amovens

TripAdvisor's New App and its Implications for the Tourism Industry

Conversational Marketing and Optimization for Voice Assistants

How to Improve Your Customer Experience Using Chatbots

[Interview] Salesforce DMP: “It’s the Spine for a Complete Data-Driven Marketing Strategy.”

Storyselling: How to Create Compelling Stories that Captivate our Customers

A Step-By-Step Guide to Structuring a Digital Marketing Plan

Marketing Actions to Increase Sales: The Miniland Case

UX Best Practices for Hotel Booking Processes in 2019

Want to Know If Your Social Media Strategy Is Profitable? Here’s How

WAM Joins Forces With LeadClic, a Business Synergy That Will Lead Salesforce Digital Transformation Projects in Spain

5 Travel and Tourism Trends and Factors That Will Impact Your Marketing Strategy

Corporate Culture is the New Strategy: Keys for Leading in the New Era of Work

Which is Better: Custom Development or a Standard CMS?

How to Land the Perfect Naming for Your Rebranding Strategy

Salesforce Basecamp Madrid 2019: WAM's First Event With LeadClic

What Should a Digital Marketing Report Contain?

The New EU Secure Customer Authentication and Copyright Laws to Look Out For

Tourism Trends According to Industry Experts

Converting Prospects into Customers and Sales at Barcelona Tech City

[Interview] Lorenza Zanardi, Rajapack Italia: Technology, Women, and Development

Brand Experiences: A Trend On the Rise at Cannes Lions 2019

Your Guide to Salesforce Field Service Lightning

6 Brands Opting for a Personalized Travel Experience

An Introduction to Microcopies from Different Perspectives

Debunking 4 False PHP Programming Language Myths

The Development of Soft Skills: Critical to Professional Success

Brand Tone of Voice: The New Frontier

How to Apply 360° Marketing Using a WAM Case Study

What is Salesforce Marketing Cloud? Here Are Your Questions Answered

Project Management Best Practices

New Business for Creative Agencies and SCOPEN Report Results

Your Successful Salesforce Implementation Checklist

The SEO Trends You Need to Know for 2020

Employee Experience: A Rising Trend in Human Resources

Keys to Implementing Marketing Project Management Methodologies

WAM at Web Summit 2019: What Did We Learn?

Black Friday Sales Management With Help From Salesforce

Project Management Tools: What Should You Be Looking For?

Updates from the Sales Cloud Winter 2020 Release

A Web After Cookies and Its Impact on Marketing Measurement

The New Technology and Travel Revolution

7 Critical Requirements for Choosing the Right CRO Agency

How to Create an International Tourism Marketing Strategy

Why the Travel Industry Should Invest in Mobile Marketing

The Latest Tourism Marketing Trends

Four Effective Hotel Marketing Strategies for More Direct Bookings

What Is a Business Dashboard and What Are Its Benefits?

Customer Acquisition Techniques With Help from 360° Marketing

FITUR 2020: WAM Global Talks 360° Customer Experience & Innovation

Talking Tourism Trends With Four Industry Experts

What’s the Agile Methodology and How Can It Benefit Your Enterprise?

Web Frameworks: Best Practices for Your Online Enterprise

Chrome and Cookies: What We Can Expect for the Future

Why Should Your Business Hire a Digital Marketing Consultancy?

What Is Scrum and How Does It Work?

Your Guide to Creating the Ultimate Buyer Persona

All About the Finally-Launched Salesforce to WhatsApp Integration

Your Corporate Image is All About Brands, Not Logos

Here's How the Mobile-First Index Will Impact Your SEO Positioning

Why Your E-Commerce Site Needs a CRM

The Necessary Path Towards Digital Transformation in Times of Crisis

The Business Model Canvas's Value Proposition for Your Business Plan

The Importance of a Custom Website in a 360° Strategy

Technology in Business for the Digital Transformation

How to Incorporate Artificial Intelligence in Your Company

Craft an Optimal Customer Experience Using a Customer Journey Map

How Martech Impacts the Role of the CMO

How Your Sales Strategies Can Beat the Competition

Lead Nurturing and Lead Scoring: The Differences and Benefits

What is Content? Your Digital Marketing Strategy's Best Ally

Europe Emirates Group: A 360° Marketing Success Story

Salesforce's Best Business Intelligence Tools

What is Permission Marketing and What Are the Benefits

What is Customer Lifetime Value? Discover How to Boost Your ROI

Buyer Journey: From User to Customer

Apps for Tourism and the Exemplary Case of TripAdvisor

The Customer Cycle: Generating Experiences and Touchpoints

How to Create and Deploy a Workflow in Inbound Marketing

What We Can Expect from Blockchain in Tourism

How to Build a Balanced Scorecard from Scratch Using Excel

The 8 Best Digital Marketing TED Talks

Why Your Organization Needs a Brand Manager

This Year, We're Celebrating World Tourism Day More Than Ever

8 Tips for Video Marketing Success

Web Design's Important Role on Fashion Sites

How to Create Your First Google Display Ads Campaign

Your Primer for Understanding the Fourth Industrial Revolution

How to Join the YouTube Partner Program, and Boost Your Corporate Channel

How Video Marketing Will Be Key to Your Digital Strategies in the (Near) Future

The Ultimate Guide to GDPR

What’s Phygital in the Customer Experience?

How to Measure Your Social Media's ROI

What is Canva and How Can You Use It in Your Enterprise?

What are the Newest Social Media Trends for 2021?

Should CEOs Take Charge of Business Innovation?

Everything You Need to Know About the New Google Core Update

10 Keys to Understanding Real Time Marketing

How to Make an Editorial Calendar (and Stick to It!)

What You Should Expect From Your Digital Marketing Agency

 

WAM Blog: Edited Content

Interview with Paloma Real, Managing Director of Mastercard Spain

How to Optimize Your Marketing Budget

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Whitepapers: Translated and Adapted for the US Market in American English

The Next Great Tourism Revolution: A Report on Travel and Tourism Trends

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Microsites/Pillar Pages 

Trends and Factors in Travel and Tourism

Salesforce & WAM: The Ideal Partnership for a Fully-Connected Customer Experience

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Ghostwriting for Giorgio Ascolese, CEO of WAM We Are Marketing

DISC Theory: Behavioral Insights to Boost Your Talent

Digital Marketing That Doesn’t Translate Into Higher Sales Is Just Smoke and Mirrors

DISC Theory for More Customer-Centric Buyer Personas

 

 

Translations of Press Contributions for Giorgio Ascolese, CEO of WAM We Are Marketing

Expectations and Reality in the Times of Digital Mythology

 

The Inbounder Blog: Edited and/or translated into American English

The 5 Most Frequent Mistakes In E-Commerce Copies

Influencer Marketing, More Than Directing Traffic To Your Site

The Inbounder 2018: Here's What Happened

The Art and Science of Looking at SERPs on Google

From "Call to Action" to "Point Out the Benefit" to Optimize Your CTA Copywriting

How to Discover Your Website's Hidden SEO Potential

Long-Form Video: The Best Solution for Video Branding

How B2B Companies Can Build Effective Influencer Outreach

How to Calculate Your SEO's Value

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LeadClic Blog: Translated into American English

We’re Launching in Italy Hand in Hand With We Are Marketing

 

Artiem Magazine by Artiem Hotels: Translated into British English

The Sleep Revolution is Here to Help You Improve Sleep Quality

Discover the Measures ARTIEM is Taking in Light of the Coronavirus

Here's How ARTIEM is Managing Remote Teams

Local Food Products: A Sustainable, Caring Collaboration from ARTIEM and Sa Cooperativa del Camp

An Inside Look at Easter Week Traditions in Menorca, Asturias and Madrid

 

Seanest: Edited and Optimized for SEO in British English

Why You Should Buy a Property for Sale in Calpe This Year

The Pros and Cons of Buying Property Abroad

How to Evaluate a Property Value

Types of Long-Term Investments and the Best Options

Selling a Property: Main USPs

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Grupo Esmeralda: Edited and Optimized for SEO in British English

How to Create Personas for Your Real Estate Marketing

Shopping in Calpe: Find Everything at Your Doorstep

Business Culture in Spain

Selling Property in Spain: What Every Real Estate Agent Should Know

The Best Place to Buy a Holiday Home in Spain