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JUST ASK KATE:
KATHERINE ESTABROOK
ESTABROOK.KATHERINE@GMAIL.COM | NEW YORK | +1 (203) 731-1368
GOOD REBELS
At Good Rebels, the majority of my time allocated for translating was for Rebel Thinking, the most important digital marketing blog in Spain according to Mediagenia. I ghost-translated (this is why you won't see me credited anywhere but I have the drafts on my MacBook to prove it) these pieces originally written in Spanish and subsequently published them again on Medium to improve SEO results. I also created and content for the Good Rebels English-language social media platforms: Twitter and LinkedIn.
REBEL THINKING
How to create a brand analytics model
The CEO’s seven essential objectives in the Digital Transformation
Consumer Insights: knowing the consumer through micro-moments
Consumer Experience: a methodology beyond the hype
Brand Communities, the value of connecting with the customer
The Digital Transformation, the path towards knowledge of the consumer
Digitization success stories from Google, Apple, and Facebook
And who motivates the leader that has to motivate others?
Goodbye, Human Resources. Hello, employee experience
Machine learning for improving conversation analysis and optimizing social listening
Why an open salary policy will make our Good Rebels stronger
Indicators for measuring and improving the customer experience
Collaboration: the means for survival in the digital world
The impact of conversational bots in the customer experience
Brand Strategy: Analysis at the core
How to enhance customer value through a differentiated experience
Your collaborators are already digital and they don’t know it yet
Open Innovation in the age of digitization
Tesla: A love brand strategy
Decision-making with automated dashboards and real-time KPI reporting
Marketing Automation as a business generator
Improving your internal communications through corporate culture with the right communication tools
Location Intelligence: the new way of looking at maps
Marketplace strategy in retail
iGens and banks: how to make a generation that ignores finance fall in love with it?
Can we measure the digital transformation?
Behavioral Analytics: the key to customized data-based marketing
Wearables: from identity crisis… to revival in 2017?
Digitization at the pharmacy: shoring up the patient journey
Dapps platforms & private blockchain frameworks
Digital banking beyond retail: the impact on investment banking
The keys to digital disruption in tourism
How does a smart contract work?
Doing good while doing well: brands betting on significance
The luxury consumer’s online purchasing process
PRESS RELEASES
Data Scientist: the next decade’s most promising job
Blockchain: building trust
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